Featured project 04

INDELIBLE: Wedding Stationery Brand

A selective luxury stationery concept shaped by Rococo and Baroque visual language.

Brand Identity · Packaging · Stationery · Illustration

INDELIBLE Baroque wedding stationery suite presented as a coordinated collection

Project overview

INDELIBLE is a wedding stationery brand concept that pairs historical visual references with a refined contemporary product presentation.

Focus: Logo system, Invitation suites, Typography
Contribution: Identity design, Typography, Stationery, Packaging

01 / Business need

The challenge

The identity needed to feel detailed and luxurious without losing legibility, restraint, or the practical hierarchy required across invitation suites and packaging.

02 / Responsibility

My role

I developed the identity, typography, color systems, pattern and illustration details, invitation suites, packaging, and e-commerce presentation concept.

03 / Design judgment

The approach

I selected a limited group of Rococo- and Baroque-inspired details, then balanced ornament with disciplined typography and spacing so the work remained elegant rather than excessive.

04 / Selected visual work

A modern identity shaped by historical detail.

Brand foundation: wordmark, tagline, submark, typography, and a restrained neutral palette.

Gold INDELIBLE wax seal featuring a detailed tree mark — A tree mark translated into a tactile, recognizable wax-seal detail.

Selected collections

Two historical references, each with its own typographic rhythm.

The Baroque and Rococo suites share a refined system while using contrast, ornament, and illustration differently.

INDELIBLE Baroque collection concept board with black invitation and response card — Baroque collection: dramatic contrast, ornate script, and a formal crest system.

Front and back of the black Baroque save-the-date design — The crest and typography carry consistently across the save-the-date front and back.

Baroque reception card, response card, and folded thank-you card — Supporting pieces extend the same hierarchy across different sizes and purposes.

INDELIBLE Rococo collection concept board with ribbon-framed invitation and response card — Rococo collection: a hand-rendered ribbon motif balanced by an open, restrained layout.

Rococo wedding invitation framed by a black ribbon and bow illustration — The signature ribbon frame gives the invitation a distinctive silhouette.

Rococo reception card, response card, and thank-you card presentation — Monogram, bow, and typographic details connect the smaller suite components.

Product presentation

A cohesive brand beyond the invitation suite.

Storefront and supporting-guide graphics extend the identity into a clear digital product experience.

INDELIBLE printing guide, timeline guide, and wedding invitation wording library — Supporting guides are presented as a coordinated digital product family.

05 / Outcome

Designed to support real work.

The project demonstrates concept development, typography, illustration, detail, and luxury-brand thinking across a tightly edited product family.

06 / Skills and deliverables

Identity designTypographyStationeryPackagingIllustrationPattern developmentE-commerce presentationLogo systemInvitation suitesTypographyPattern detailsPackagingProduct presentation

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