Featured project 03

Aqualine: Manufacturing Marketing System

A production-ready marketing system centered on a 109-page technical product catalog.

Catalog Design · Product Photography · Brand Standards · Digital Marketing

Aqualine 2025 product catalog cover displayed as a printed publication mockup

Project overview

Aqualine’s marketing system brought product specifications, photography, brand standards, and sales materials into a more consistent visual framework.

Focus: 109-page catalog, Product photography, Specification layouts
Contribution: Catalog design, Product photography, Image preparation, Technical layout

01 / Business need

The challenge

The central 109-page catalog required accuracy across extensive technical specifications while remaining readable, visually consistent, and ready for high-quality print production.

02 / Responsibility

My role

I built repeatable catalog layouts, organized product information, photographed and edited products, prepared files for print, developed brand guidance, and coordinated graphics with website developers.

03 / Design judgment

The approach

I treated the catalog as a system rather than a collection of pages, using repeatable structures for specifications, product images, headings, and navigation. That same visual logic carried into digital and trade-show materials.

04 / Selected visual work

A long-form product system built for accuracy and scale.

Aqualine 2025 product catalog shown as a closed printed publication — The finished cover combines the refined identity with close-up product photography.

Open Aqualine product catalog showing a two-page quick-coupler spread — An open spread shows the repeatable product hierarchy in the finished publication.

Identity refinement

A simpler mark for a more consistent marketing system.

The refined logo reduces visual noise while preserving the established industrial character of the brand.

Logo refinement simplified the shape, typography, and color for clearer reproduction.

Catalog structure

Navigation and special product programs stay easy to follow.

Contents, merchandising packages, item lists, and repair kits use the same hierarchy even when the information changes substantially.

Aqualine product catalog table of contents organized into valves, fittings, hose ends, specialty, fire, sprinklers, and tools — A detailed contents page makes a large technical catalog easier to navigate.

Aqualine catalog page presenting a complete hose-end display rack package — A display-rack package is presented as one clear, orderable merchandising system.

Aqualine catalog page listing the contents and quantities of the display rack package — The companion page organizes every included item and quantity in a scannable table.

Aqualine catalog page showing multiple product repair kits with components and specifications — Repair kits consolidate many small components within the same consistent labeling system.

Repeatable product layouts

One framework, adapted across very different product families.

Float assemblies, pipe specifications, and tools demonstrate how the system balances photography, dense data, pricing, and comparison.

Aqualine catalog page with float valves, specification tables, and a United States map — The system accommodates long specification tables, supporting graphics, and multiple product variations.

Aqualine catalog page with float assemblies, rods, and component variations — A companion page keeps related assemblies and components visually connected.

Aqualine catalog page with stainless-steel pipe nipple specifications and product images — Dense specification data remains readable through consistent table styling and spacing.

Aqualine catalog page with brass pipe nipple specifications and dimensional variations — The same framework adapts to a different material and an expanded range of dimensions.

Aqualine catalog page displaying sprinkler wrenches, tapes, garden hoses, and related tools — Varied product shapes and categories retain a clear rhythm within the shared grid.

Aqualine catalog page displaying fittings, keys, cutters, straps, knives, and valve tools — Product photography, names, specifications, and prices remain easy to compare.

05 / Outcome

Designed to support real work.

The finished system created a consistent presentation across the catalog, product photography, website graphics, email marketing, advertisements, and trade-show materials.

06 / Skills and deliverables

Catalog designProduct photographyImage preparationTechnical layoutPrepressBrand standardsDeveloper coordination109-page catalogProduct photographySpecification layoutsBrand guidelinesWebsite graphicsTrade-show materials

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